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Asian brand strategy:How asia builds strong brands

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A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.827 ROL a

Penerbit

China : ., 2006

Deskripsi Fisik

xvi, 254 halaman: 22 cm

Bahasa

English

ISBN/ISSN

978-1-4039-9279-6

Klasifikasi

658.827 ROL a

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Novel

Info Detail Spesifik

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Pernyataan Tanggungjawab

Roll Martin

Versi lain/terkait

Lampiran Berkas

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