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In the 1980s Tom Wolfe coined the term "masters of the universe" for Wall Street's elite. Then deal makers were pioneering the leveraged buyouts and corporate raiding techniques of that colorful era. Times have changed, tactics have changed. But today merger and acquisition activity goes on at a rate far greater than anything seen in the eighties.
A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.
Conventional wisdom tells us to try harder, be more innovative, take more risks - and almost every company tries. Only a tiny percentage of management teams settle for sticking to their core businesses and declining gracefully as their business matures. In reality, at least ninety percent of business attempts fail. Andrew Campbell and Robert Park's The Growth Gamble.
Anda sering keliru dibaca orang, sehingga Lippo sering bermasalah. Banyak orang menilai suatu perusahaan itu agresif atau konservatif. Seolah-olah suatu perusahaan yang konservatif itu baik, yang agresif tidak baik. Suatu perusahaan harus dua-duanya. Artinya jika sudah menetapkan suatu bidang yang ingin dikerjakan, di bidang itu dia harus lebih agresif dari orang lain
Buku dalam gambar berjudul Manajemen Pemasaran (Marketing Management) karya Philip Kotler, yang merupakan buku teks standar emas di bidangnya. Buku ini membahas secara komprehensif konsep-konsep dasar dan praktik pemasaran modern.
vBuku ini merupakan karya akademis yang membahas berbagai persoalan pemuda di lingkungan urban, khususnya yang berkaitan dengan transisi pendidikan dan tantangan dunia kerja.
The astounding growth of Internet commerce presents investors and businesses alike with unbridled opportunity. But the hype surrounding many publicly traded Internet companies often makes the objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-relateā¦
For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.